Update 16 Feb 2012 @ 18:16 ET: WE DID IT! We made the NYT best-seller list! Thanks so much to everyone. Now let’s make it to number 1! Below is an edited version of the original post with some ideas on how you can help.
1. BUY THE BOOK.
Right now. Just do it. If you’ve already got a copy, buy one for someone else! It’s available in all formats including hardcover at your local bookstore, all digital outlets like Kindle, Nook, iBooks plus audio! I did the voiceover myself. Visit http://howtobeblack.me/htbborder Plus if you’ve ever enjoyed my free blogging, free standup, free TV appearances or free, awesome company, this is how you can repay me.
2. BUY MANY MANY COPIES
If you have access to a large group of people: company, school, organized criminal concern, buy 50 or 100 or more. Bulk orders are available at 800 CEO Read. Bulk discounts! Contact us about customization of large orders.
3. REVIEW THE BOOK ON AMAZON
Preferably with five stars. Do it now. People on Amazon do what other people on Amazon tell them. Be a leader.
4. SPREAD WORD OF THE BOOK
Mention the book right now in your blogs, email newsletters and 3D social media content pipe-stream-nets.
On twitter, use the hashtag #HowToBeblack and mention @baratunde. On Facebook, like the book at and tag it and me in your status updates. On Tumblr, like this blog. We’ll be re-blogging items tagged “how to be black,” so post your thoughts on your own blogs with that tag for a shot at tumblr greatness
5. SHARE YOUR STORY
This book isn’t some final statement on race and identity. It’s the continuation of a conversation, and I want you to join it. The book is ultimately about “how to be,” and we’ve built a platform to get people talking about blackness and identity in general. Submit your thoughts.
6. INTRODUCE ME TO YOUR PEOPLE
Even if you don’t want it or already have it, you all know someone that needs this book, maybe a teacher or student group, a company executive, artist or misguided politician. Please consider not just forwarding this post (which I assume you’ve already done because you’re a good person) but actively introducing us to this person. Basically, I need you to introduce me to Halle Berry. I should have just said that. Use the contact page.
7. SEND YOUR LOVE AND IDEAS
This project is a big deal. The book is incredibly personal. It represents years of work and passion and blood (some people don’t know how to cooperate). If other ideas for how to help occur to you, let me know. But also know that I’d appreciate you just sending positive thoughts.
8. SUPPORT THE TOUR!
I’ll be on permanent book tour for now on. Check the schedule. Stop by, say hi, and get a book signed!
Sincerely, thank you.