How To Be Black

Baratunde Thurston is the CEO, co-founder, and hashtagger-in-chief of Cultivated Wit. He wrote the New York Times bestseller How To Be Black and served for five years as director of digital for the satirical news outlet, The Onion. He writes the monthly back page column for Fast Company and contributes to the MIT Media Lab as a director’s fellow.He lives in Brooklyn, NY.

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Was sitting in the 4 seasons –waiting last appt before airplane flight from Austin – hearing some guy in lime green shirt and lime green electric guitar (yes, he was holding it in strum position) being told by frat dude in grey that How to Be Black was something sponsored by an agency literally teaching brands how to be black ….

They figured out that urban tastemakers are all in inner cities so this is how they help the brands.

#OverheardAtSXSW - Four Seasons Hotel